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One minute of video is worth 1.8 million words, according to Forrester Research's Dr. 4) Grove Labs Why the 'About Us' Page Rocks: It shows and tells.
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Sure, it needs to be polished and free of errors, but it should always sound friendly and real. When you’re whipping up your 'About Us' page, make sure to avoid industry jargon and instead use your authentic voice to describe your product or service. Including the founders' names in the header of the website and featuring the photos of them on the 'About Us' page drives home the point that Nathan and Katie are a "couple that loves to create." Trying to sound formal on your 'About Us' page results in stiff, “safe” copy and design - the perfect way to make sure your company stays invisible.Įight Hour Day does a great job of showcasing the people behind the company to make the brand seem human. But most people find it easier to trust real human beings rather than a description that sounds like it came from an automaton. People tend to think that 'About Us' pages have to sound formal to gain credibility and trust. 3) Eight Hour Day Why the 'About Us' Page Rocks: It's human. Find another aspect of your brand's personality to showcase and make a lasting impression on your website visitors. (Yes, a wrestler.) Although the wrestler dude and the funny headlines have nothing to do with LessFilms' business model or product, they show off the founders’ sense of humor and give the brand a personality.įor your 'About Us' page, you don't need to pretend to be a comedian if that isn't part of your brand's personality. That’s exactly what video production company LessFilms accomplishes on its site using witty copy and the image of a large, tatted-up wrestler. You’re not like everyone else - so why should you sound the same as everyone else? Stand out with an 'About Us' page that shows off who you really are. 2) LessFilms Why the 'About Us' Page Rocks: It shows some personality. Using descriptive and emotive copy and gorgeous graphics, an 'About Us' page with a story works harder for your business than a generic one. And then: " This is the basis for a brighter future, built on a hand up, not a handout."Įvery company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your 'About Us' page. They're clear about why they're different: "Not a Charity," the page reads. T he company uses a combination of words and easily digestible graphics to paint a picture, rather than using big chunks of text. Yellow Leaf Hammocks does an amazing job of telling you about its product by describing how the hammocks empower artisan weavers and their families.
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What’s more, good stories are sticky - which means people are more likely to connect with them and pass them on. Good stories humanize your brand and provide context and meaning for your product. Have a cool story about how your product or service was helps change lives? Put it on your 'About Us' page. 12 of the Best About Page Examples 1) Yellow Leaf Hammocks Why the 'About Us' Page Rocks: It tells us a story.
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Download more awesome 'About Us' page examples here, and get tips for making yours great, too. By the end of this post, showing off how awesome your company is won't seem like such a challenging feat. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. Still, there's no excuse for you to neglect one of the most important pages on your website - which also happens to be one of the most commonly overlooked pages. So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world. But having awesome content on your website is crucial to making inbound marketing work for your business. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. This post originally appeared on HubSpot's Marketing Blog.